项目的设计理念旨在创立一种有别于以往的商业建筑形象。

设计关注的是如何让这个长300米的庞大建筑与城市环境之间形成良好的协同作用。它由数个不规则的且材质颜色对比强烈的长线条体块构成。轻微的不稳定感似乎是运动着物体的某个瞬间，因而与活跃的商业气氛产生内在的关联，并根植于城市的语境中。

The project aims to create a commercial building image which different from the past.

The design is concerned about how to coordinate the 300 meters major construction with the urban environment. It consists of a number of irregular texture and color contrasts of the block-long lines pose. A slight sense of insecurity seems to be a moment of a moving object, thus from an intrinsic link with the vibrant business atmosphere, and rooted in the urban context.